Make Mothers Matter
#UnpaidCareWorkCounts
#UnpaidCareWorkCounts
Make Mothers Matter International asked us to create powerful visuals for their powerful message: it's time to recognize that a mother's Unpaid Care Work Counts.
We answered their needs with a short, engaging video animation, populated by caring women from all over the world. The colour palette, character design and typographic choices also reflect the overall theme: delicacy and strength, hand in hand.
#UnpaidCareWorkCounts
#UnpaidCareWorkCounts
Project Management — Victoria van de Vyvere
Art Direction — Alix Garin, Elsa Mersayeva
Storyboard — Lilou Quaresme
Illustration and Character Design — Lilou Quaresme, Alix Garin
Animation — Tim Roberts, Anatole Develay